Beyoncé Knowles

Beyoncé Knowles

$87 million
In the last year, Queen B dropped a double album, starred in two films, performed at both the Oscars and a Presidential Inaugural Ball and embarked on what is expected to be, at minimum, a 110-date international tour. She also expanded a fashion collection that includes casual and formal lines as well as jewelry and eyeglasses, and added sponsors Nintendo, Crystal Geyser and General Mills to a roster of endorsers already including L'Oréal, Giorgio Armani and Samantha Thavasa handbags.

How Beyoncé made her $87 million in the past year:

Touring and Merchandise: $14 million
Album Sales: $21 million
Music Publishing: $8 million
Film: $5 million
Endorsements: $20 million
Tour Sponsors: $4 million
Fashion: $15 million

Glenn Beck

$23 million
Beck's rapidly expanding media empire includes multiple revenue sources: TV ($2 million), a radio show ($10 million), books ($5 million), speeches (half a million), appearances ($2.5 million) and a Web site ($3 million). The move from CNN to Fox News grabbed big headlines for the popular but polarizing pundit.

How Glenn Beck made $23 million in the past year:
Radio: $10 million
Speeches: $500,000
Books: $5 million
GlennBeck.com: $3 million
Appearances: $2.5 million
Fox News show: $2 million

Jeff Gordon

$30 million
The "Rainbow Warrior" failed to win a NASCAR race last year, his first winless season since his rookie year in 1993. Rebounded this year; broke a 47-race winless streak at the Samsung 500 in April. Currently leading the Sprint Cup Series standings. Gordon is a co-owner of the No. 48 car driven by Jimmie Johnson, who has won three straight Sprint Cup Series titles.

How Jeff Gordon made $30 million in the past year:
Salary: $10 million
Winnings: $4 million
Licensing: $6 million
Endorsements: $10 million

Manny Pacquiao

$40 million
Widely regarded at the best pound-for-pound boxer in the world, Pacquiao had two blockbuster fights in the past year: He took on Oscar De La Hoya in December and Ricky Hatton in May. Pac-Man is a huge celebrity in his home of the Philippines and plans to run for political office there once his days in the ring are over. Counts Nike and beer maker San Miguel among his sponsors.

How Manny Pacquiao made $40 million in the past year:
David Diaz fight: $3 million
Oscar De La Hoya fight: $15 million
Ricky Hatton fight: $14 million
Philippines TV: $4 million
Endorsements: $4 million

Ryan Seacrest

$38 million
The hardest-working man in entertainment: hosts American Idol, a top 40 radio countdown, E! News and other red-carpet events, plus ABC's New Year's Eve special. In addition to lucrative deals with both ClearChannel Radio and the Comcast Entertainment Group, he develops and produces TV shows, including E's Keeping up with the Kardashians and NBC's Momma's Boys. Has endorsement deals with Procter & Gamble and Coca-Cola.

How Ryan Seacrest made $38 million in the past year:

American Idol: $6 million
Comcast Entertainment (including E! News): $13 million
Radio: $ 14 million
Endorsements (including Coca-Cola): $2.5 million
Miscellaneous Hosting (including New Year's Eve on ABC): $1 million
TV Production (including Keeping Up with the Kardashians): $1.5 million